First, I need to configure 2 new eVars (let's use eVar1 and eVar2 for simplicity), you must make these "Merchandising eVars" using "Product Syntax": You don't set these eVars the normal way, you actually have to add them to the products value, this is what explicitly connects Name A to Product A, and Name B to Product B. The subscription price varies between $30,000 and $350,000+ per year. Are you saying you were able to overwrite the merchandising evar - 190101However, for Conversion Variables (eVars) and Traffic Dimensions (props) the copy goes to the variable with the same number in the destination report suite. are those eVars set up as Merchandising eVars? Merchandising eVars have special binding rules that could be impacting how the data is shown. Does not allow identification of an individual by itself, but can be combined with other information (that may or may not be in your possession) to. Question. Solved: Hi everyone, Could you please help me debug the following issue with using merchandising and context vars in the processing rule? - 190101However, for Conversion Variables (eVars) and Traffic Dimensions (props) the copy goes to the variable with the same number in the destination report suite. When using a prop or evar which is not present in every page (e. In this case, Logged In, obviously. What is a Merchandising eVar? The Merchandising eVars feature allows you to assign the current value of an eVar to an item when an event is successful. In my opinion, the closest you can get is with Merchandising Evars as they are tied to the product till purchase and can be set multiple times during a visit. I think many of us have tried sending the product position in a merchandising event. Now we want to implement revenue tracking. {"payload":{"allShortcutsEnabled":false,"fileTree":{"docs/universal-windows/analytics":{"items":[{"name":"assets","path":"docs/universal-windows/analytics/assets. If you use this container on a value that persists, such as an evar, it pulls in every hit where that value is persisting. What is the. If Auto-include is available, enable it. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more. The merchandising eVars are quite complex to set because you have different way to implement them. The addProductEvar plug-in allows you to easily add an Adobe Analytics merchandising eVar that uses product syntax to the products variable without worrying. _experience. Merchandising eVar are assign to a customer and to a specific. See Dimension Overview for more information. js code is the core JavaScript library that powers Adobe Analytics. Specifies a unique ID that can contain only alphanumeric characters. Hi, I need to collect a lot of data on the confirmation page such as delivery option, delivery store, delivery state, payment option, promo code used, etc. Unlike passing context variables (which need to be mapped using processing rules), this should pass the event and Product Data (and all merchandising eVars) directly into your tracking. These variables behave like Custom Evars, Events, and Props, but do not count against your variable limits. Hi k61152442 , With conversion variable syntax for Merchandising eVars, the "Binding Events" have to be selected from the drop-down (that can be selected after checking the box for "Merchandising Bending Event"). d_mid. Go to the Rules tab, then click the desired rule (or create a rule). Join here:. An eVar can be visit-based and function similarly to cookies. . In this example, you would have two internal search phrase eVars and just have to label them correctly (i. Click Adobe Analytics, then click the New Profile button. Action Sequence eVars are custom variables that you can use however you like. They key is the inclusion inside the product string and then setting the eVars as merchandising variables. put("&&&products", - 608679Hi , I need to capture two different Values for one Merchandising eVar. I would like if the below features are supported with Web SDK: Activity Map Plug-ins Merchandising eVars Please feel free to call out any issue. Dozens of conditional statements can fit inside a single processing rule, allowing your organization the ability to populate all eVars in a report suite without running into the processing rule limit of 150 rules. May 25, 2021: Updated the. events and s. if you want to use numeric type for evars. Hi Alexis, I read in this post that props can be associated with success events that occur later, and will be attributed according to the linear allocation principal. like I said above, I leave the default "all". Companies using Google Analytics 360 pay about $150k+ per year for the license. . When you set s. if you were to just pass a bunch of values into a standard dimension, they will relate to all products equally. Explore our curated selection of artisanal textiles, wallpaper,. Does not allow identification of an individual by itself, but can be combined with other information (that may or may not be in your possession) to. Following is a video overview: When an eVar is set to a value for a visitor, Adobe automatically remembers that value until it expires. If you want to associate a product with metadata like a category, color, size, etc. Unless you are wondering about Conversion vs Product Syntax? But Conversion Syntax would be something like. Following is a video overview: When an eVar is set to a value for a visitor, Adobe automatically remembers that value until it expires. Tealium iQ’s Tag marketplace offers a wide variety of Tags. For a detailed discussion of how merchandising eVars work, see Merchandising eVars and product finding methods. I will collect. products, you must follow the defined format for Adobe analytics implementation. Internal Search Phrases-Merchandising & Internal Search Phrases). Quick links. You'll note that I'm including event1 as a metric to capture shipping. To learn more, see here. Attend local and virtual eventsHello Experts, Hope everyone is doing well! We are inching forward to finalize a plan for Web SDK migration for data collection into Adobe Analytics. What we want to confirm is how many eVars can a client enable in the report suite as merchandising. Once context data variables are defined within your implementation, they must be copied to. List eVars; Merchandising eVars (in context of events) This is just the tip of the iceberg with Containers and Segments. This variable lets you report on customer activity using your own unique identifier. Merchandising eVars enable advanced analysis techniques, especially in the context of eCommerce-related attribution. For example, if the ID is in different eVars in some of the report suites, or if the friendly names don’t match (such as when the friendly name has been localized for a specific report suite). Props cannot. The Adobe Experience League offers a wealth of information to keep learning more and help you find answers to your questions. Replies. Action SequenceMerchandising eVars have a very specific use case and aren’t used very often. You would want to configure an event for your "product list view" custom event (event1), and also set up an eVar as a merchandising eVar with "Product Notation" The intent behind Conversion Variable Syntax Merchandising custom conversion variables (eVars) is when the value of the product is not known at the time you need to establish the merchandising custom conversion variable (eVar), but that is not the case at outlined above (purchase, product view, and cart add all should involve specific product. It can be standalone too, e. For example, eVar12 will be copied into eVar12 in all destination report suites. products="fruit;orange;1;99,fruit;pear;2;180" Say I have 3 merchand. Add the Tag. You can find some documentation about allocation here: Allocation Say you have a visit with 5 pageviews, evar1 is last allocation and evar2 - 279753Solved: Hi Team, All the orders data is coming under unspecified for eVar16 and eVar17. Choose the event or eVar you need to set from the dropdown. products = _satellite. Does not allow identification of an individual by itself, but can be combined with other information (that may or may not be in your possession) to. The Merchandising eVar instance lookup for post_product_list is different from event_list lookup column in. 2. category;product identifier;quantity;price;merchandising events;merchandising eVars . event1to100. This variable is typically set on individual product pages, shopping cart pages, and purchase confirmation pages. Binding events are "prodView" and "scAdd". If a product name includes a comma, AppMeasurement parses it as the start of a new product. I think adobe should provide a launch sandbox to test all these. For example, listVars or merchandising eVars that never expire. _experience. Most web analysts use scatter plots to identify improvement opportunities. for eVar, they mentioned that it is a persistence variable which can be used to hold conversion related info. Choose the event or eVar you need to set from the dropdown. Select an eVar from the drop-down list, then click Save. To design your PFM solution, start by thinking of the different ways a client can add an item to their cart. Once Merchandising has been enabled, we need to go to the Admin Console and select the Product Syntax option under the new Merchandising setting that will now be visible. We’ll call these “add to cart location” and give that its own eVar. Replies. Open your JS console on your website and paste this into the console. Learn about the Adobe Analytics Product String tag extension in Adobe Experience Platform. This variable is typically set on individual product pages, shopping cart pages, and purchase confirmation pages. - 546109Custom Events & Merchandising eVars. Adobe recommends using eVars in most cases. In this case, Logged In, obviously. without that, any information sent to price or quantity - 608679Harry, thank for your input. Navigate to Adobe Analytics > Tools > Data Warehouse. if those merchandising eVars are mapped to specific events it might have an impact on how the data is presented in the report. products? Is it in the Data Element? I believe in most cases, the s object may not yet be initiated when the data element runs. Note that this is where you specify eVars (and events) tied to a specific product in a list of products. 6. In this SDEC session, Adam Greco will review the basics of Merchandising eVars. I got mixed responses from client care so not sure which is the best response or. I am trying to use event191 against evar44 and 45 but I dont see the numbers. Conversion Variables (eVars) overview. 11;event1=1|event2=2;eVar6. This incorrect parsing throws off the rest of the product string, causing incorrect data in dimensions and reports. 1 Like. evars. To learn more, take a look at the links below! And, special thanks to @brian_au . Examples include list vars, list props, merchandising eVars, and marketing channel detail dimensions. How can I add a sample event to the below logic? I want to add event 1=2. For 1 out of 3 tests a break down by exisiting evar didnt work. Segmentation: If the segment criteria includes a variable with a high number of unique values, values captured under low-traffic are not included. Merchandising eVars – These will be set with Product Syntax because, in this case, they are included in the product string. Phone: (416) 293-9833. They key is the inclusion inside the product string and then setting the eVars as merchandising variables. . In the above examples this would be: Value 1 = Module Name. They key is the inclusion inside the product string and then setting the eVars as merchandising variables. In some limited scenarios, low-traffic values can still appear. Custom Events & Merchandising eVars. You can set them as normal eVar syntax or in the product syntax. The AA Product String Extension takes care of all of the formatting. products string. To learn more, take a look at the links below! And, special thanks to @brian_au . For 1 out of 3 tests a break down by exisiting evar didnt work The break down. . Props can be copied to eVars. Values can be concatenated for reports, and events can be set. Standard eVar allocation setting Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. I'm uploading date, transactionID, 1 new evar, 3 new events. In some limited scenarios, low-traffic values can still appear. I would like to add currency events and merchandising eVars. js? We put JS code on the web pages to send data to Adobe Analytics. Before using eVars in your implementation, make sure that you. Step 5. Jen is correct in that anytime you are firing a merchandising event with a product, is MUST be fired WITHIN the product string. here are some good resources to read more about: Implement a merchandising variableIn Data Feeds, the post_product_list column may contain the merchandising eVar instances. Then in your code, populate it within the s. . Thank you! - 608679Hi there, You do have a lot of options so it can definitely cause confusion - sorry! I'll try and explain based on your two options: Option 1: Currency Events: Currency events (as shown here: Compare counter, incrementor, and currency events ) are basically just regular events that can accept 2 d. Furthermore, you can see more than 100% of a conversion event attributed to "None" if a user purchases multiple products. If the variable is used in s. Anything above will be truncated. _experience. My Code Syntax: cdata. the merchandising eVars allows you to "stick" variables to a specific product, eg. eVar (Merchandising) Last update: 2023-09-21. Quantity (optional). Now that your developers implemented an EDDL and you used an extension to build the Product String, we recommend you look more into Merchandising eVars. Merchandising eVars would be the only way to explicitly connect "value a" to "product a" / "value b" to "product b", etc. //create a context data dictionary HashMap cdata = new HashMap < String, Object >(); // add products, a purchase id, a purchase context data key, and any other data you want to collect. Cannot be set on Merchandising eVars; I2: Indirectly identifiable: Data that can be used in combination with any other data to identify or enable direct contact with an individual or device. By passing in a “fake. You can select multiple binding events as well using Ctrl key on your keyboard. How to Plan Your Product Finding Methods. It has been implement using conversion variable syntax. Ok, for anyone following this, or who comes across this later, I am going to change the values. I don't think that GA's Processing Time Data Import is all that valuable when compared against Merchandising eVars in Adobe Analytics; it feels like a manually-administered way of achieving what. Hello everyone, Can anyone suggest me do Product Id ,product name, product color, product size, product tax, product shipping comes under Prop or eVar . An eVar can be visit-based and function similarly to cookies. Answer. Choose the event or eVar you need to set from the dropdown. Appendix - Detailed Descriptions of Adobe Success Events Name: This is the name of the data being collected in this variable. 00;;eVar5=item1,;34566;1;15. products string. For information on how merchandising eVars work as a dimension, see eVars (Merchandising dimension) in the Components user guide. Merchandising events, like their categorical eVar cousins, are designed to increment metrics that are specific to a given product ID. How do you delimit multiple events and/or merchandising eVars? Answer |:;, Question 12. Technically, you can create a "Sandbox" property in your Launch and use it as a Dev/QA only. The workaround is to explicitly select the Merchandising field and select Product Syntax, even though the interface shows Product Syntax has been selected by default. The rules are processed in the order that you specify, and when a rule is met, the system stops processing the remaining rules. Merchandising evars are used to correctly attribute the success factor. event1. . @Vam27 - You're on the right track with merchandising eVars, but I would suggest the product syntax over event binding. If you want to use merchandising eVars; if you want to use numeric type for evars; if you want to modify expiration at any point to anything other than hit ; might be other use cases but only these ones come to my mind right now. evars. Consists of eVars that are enabled for this report suite, and applies only when these variables are set via the Adobe code on the page. If your implementation uses custom events or merchandising eVars, follow these steps: Select the associated Add button. Merchandising eVars: If the merchandising function is enabled, any eVar can become a Merchandising eVar. Hi , Good Morning Working as we expected. Exists: Several selections are available, including: Does Not Exist: Specifies that the hit attribute does not exist on the request. . Edition: 1st. ISBN-10: 0-321-85991-X. Now we want to implement revenue tracking. . Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. Merchandising eVars that do not fire at or before a conversion event: Similar to events firing without eVars, it is possible to see None in a Merchandising eVar report when that variable is not defined before a success event. Admin. Action SequenceMerchandising eVars: Full Support via binding dimensions and binding metrics: Metrics: Full Support; Customer Journey Analytics uses the Experience Data Model (XDM) and supports unlimited metrics and is not tied to the custom success events of Adobe Analytics. Merchandising evars: allows users to get detailed reporting on merchandising attributes, such as popularity of products by size, color, brand and other attributes. 2220 Midland Avenue Unit # 64AP, Scarborough, ON, Canada, M1P 3E6. Without merchandising evars, both Jacket and Shoe would be credited with the internal search of shoe. 3 and eVar25=”caps” for example Currently we have evars and success events set up on various paths leading to the both events listed above. Both these eVars are not merchandising evars , it - 410474Send data around what product(s) are displayed or in the cart. Allocation: 'First'. Learn ways to implement Adobe Analytics. no need for fancy data stitching. and use different events / merchandising evars to distinguish the "primary" viewed/interacted with item with the additional suggestions? This would be a lot better for multiple reasons: 1. Allocation: 'First'. I appreciate for your time thank you. Value 3 = Module Item Name. eVars (optional): Merchandising eVars tied to the product. . Adobe Launch. It is difficult to diagnose the issues with the known details. . Swapping the location of events and eVars is easy to do because there. Switching the Location of Merchandising Events and Merchandising eVars. If you have a solution design document, most dimensions specific to your organization end up as eVars, additional to the default dimension available with Adobe Analytics, like ‘Page Name’, ‘Referring Domain’, ‘Channel’. Email : info@evarcollections. Merchandising eVars are a great way of storing product-level context data. d_dst. Hi , Good Morning I followed the steps that you mentioned above, Configured eVar5 with Product syntax. Adobe Launch. These are the delimited sections you can provide: Product name (required): The name of the product. to explain, my evar100 will contain 2 different values for the same product (evar100 = x,y) what separator can i use to separate those variables without breaking sproduct structure ? Normally what I do, is a use a variable, like you did (line) and populate in the values in the format the s. We use merchandising evars when we want to allocate credits at product level. . Go to the Rules tab, then click the desired rule (or create a rule). eVar1 : sku. Marketing Channel Manager; Marketing Channel Processing Rules; Marketing Channel Classifications; Marketing Channel Expiration;. We don't need price or quantity at this stage, and let's just ignore category for the moment . Select an eVar from the drop-down list, then click Save. For example, if you have an array variable named product_discount that you want associated with each product in the product string, a merchandising eVar mapping will create the s. if you want to use numeric type for evars. For example, if the ID is in different eVars in some of the report suites, or if the friendly names don’t match (such as when the friendly name has been localized for a specific report suite). However, as all data ingested via the AEP Web SDK only arrives as fragmented context data into Adobe Analytics, I can't think of a way to make sure we can iterate over a whole array of multiple products and data points. If your report suite does not have channels defined, the Marketing Channels: Auto Setup page displays. category;product identifier;quantity;price;merchandising events;merchandising eVars . Test on your website. Its primary purpose is to segment conversion success metrics in custom marketing reports. Without seeing your implementation this could be hard to diagnose. Delimit multiple merchandising eVars with a pipe (|). Click Edit Settings > Conversion > Unique Visitor Variable. Shows how to remove/discard an event from a hit using Processing Rule, without implementing a. Those can actually be added right into the product notation. Adds merchandising eVars to the products variable. event1. you can set eVar2 to "abc" for productX and set eVar2 to "DEF" for productY - all on the same call (Analytics track event). products string. See merchandising eVars for more information. Once merchandising eVars are implemented correctly, particularly on ecommerce websites, the analysis potential can be a game changer. Total Likes. For example, if the ID is in different eVars in some of the report suites, or if the friendly names don’t match (such as when the friendly name has been localized for a specific report suite). Choose the event or eVar you need to set from the dropdown. eVar2 : category. Real-Time understands trends in your data from minute to minute,. As noted for custom events, multiple merchandising eVars may also be set here. analytics. Launch ExtensionsHi, The text "When the binding event selected during configuration occurs, the persisted value of the eVar is associated with the product" from the help microsite article is accurate. . Finally, some changes to the way merchandising eVars are presented in data feeds have been rolling out to customers over the last few quarters that make them even more complicated. However, the extension does not provide option to populate custom events of product string and Merchandising eVars out of box. Enter the path to the appropriate data layer variable using the same syntax described above. I am only guessing based on the name). In addition, time-based expirations can expire an hour early or an hour late if the persistence spans a daylight savings time change. @Vam27 - You're on the right track with merchandising eVars, but I would suggest the product syntax over event binding. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more. Last update: 2023-09-21. AA Product String Builder by Search Discovery. The "event" doesn't have to be in the s. The value "Aviary" for eVar1 is assigned to the product "Canary". Merchandising Variables allow you to attribute sales more fairly to the behaviour, piece of content or site feature that contributed to them. Conversion Variables (eVars) The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. The best practice that is supported by Adobe is - 236514Brian, thank you I wish merchandising evars could me manipulated via processing rules. . eVars contain data that is meant to persist beyond a single page view and can be used to correlate data from an eVar to another variable, depending on how you set up your reports within Omniture. In this case, Logged In, obviously. customDimensions. Adam Greco reviews the basics of Merchandising eVars. Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. A couple of other minor differences: eVars can be enabled for Merchandising (lengthy explanation here: Merchandising eVars), or as Counter eVars (Counter eVars ). (Also , "evar2" should be capitalised as "eVar2" in your example s. Views. . In Analytics, run the migration tool (as described in Migrate Analytics user accounts. If you want other allocation than linear, for example last. 289. It is set up as a Merchandising Evar. 1 Like. I used extremely simple products notation: s. Merchandising Variables / eVars. Hi Irina, It is less an issue with merchandising eVars and more the current limitation with processing rules to alter the product string. . Whereas, in Audience Manager, that visitor could fall out of a similarly defined segment after a set period of time. However, repeats cannot be removed from Flow visualizations that include multi-valued dimensions, such as listVars, listProps, s. Have a nice day. Multiple blog posts by Adam Greco describe the process and logic behind the use of merchandising. products. “It is noble to do hard work and climb a ladder, but before you do, make sure the ladder is up against the correct wall!” #adobeanalytics #analyticsplatform08-04-2019 08:40 PDT. _experience. A report that shows the top values for eVars may include “foo” with only two instances (rather than 3 previously), and the new value will show up as well, with a single instance. Consider the following example where I include all three shipping options (ship to home, ship to store, pick-up in store) in a single purchase/transaction. the merchandising eVars allows you to "stick" variables to a specific product, eg. It has been implement using conversion variable syntax. Instead, consider using a global report suite with multi-suite tagging or virtual report suites. For more information on this topic, you can also refer to the below documentation link. Description. Product String Merchandising Evars - For each product syntax merchandising eVar, we must select the eVar number and the path within the product collection to its value. Values passed into eVar variables follow the user. Enter the path to the appropriate data layer variable using the same syntax described above. js or AppMeasurement. Custom Events & Merchandising eVars. Merchandising eVars are thus not too compatible with Attribution iQ, where the product-specific part goes away (cross. Can you see the settings of your eVar configuration? Here is some info about Merchandising eVars: all, We use the "product syntax" variety of merchandising eVars in a few places. I am unsure why you need to pass two eVar21 values in one product call?Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. 2083 bytes. products string. To design your PFM solution, start by thinking of the different ways a client can add an item to their cart. Product ID: You product id 😉. Product String Merchandising Evars. In this case, Logged In, obviously. Step 5. Map data sources to these destinations to send commerce data to SiteCatalyst. I appreciate for your time thank you. Currently we have evars and success events set up on various paths leading to the both events listed above. Product String Merchandising Evars - For each product syntax merchandising eVar, we must select the eVar number and the path within the product collection to its value. {"payload":{"allShortcutsEnabled":false,"fileTree":{"docs/universal-windows/analytics":{"items":[{"name":"assets","path":"docs/universal-windows/analytics/assets. This provides robust product string support, which you can read more about in the Adobe Analytics Compontents guide . If you want to associate a product with metadata like a category, color, size, etc. For example, suppose someone is looking at shoes,shirt on one page, and on the next page they’re looking at shirt,socks. Just to add more details around my use case is - In product string all variable are occupied Category, ID, Quantity and Price, but there are few more such as product name etc which I would like add as part of. . Values passed into eVar variables follow the user. 490. Examples The AA Product String Builder provides the ability to create product strings representing everything from the simplest Product Viewed event to the most complex Order Placed. When the user changes two or more lines at a time with the same plan(product). The correlation is right there. eVar2 : category. The first option is to set two eVars – one with Merchandising and one without. After What number of reviews on product/s does not impact conversion rate. Conversion Variables (eVars) The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Where is the code using s. give the name of the eVar "merch". Dozens of conditional statements can fit inside a single processing rule, allowing your organization the ability to populate all eVars in a report suite without running into the processing rule limit of 150 rules. All context data variables must be mapped using processing rules: . Consider the following example where I include all three shipping options (ship to home, ship to store, pick-up in store) in a single purchase/transaction. Anything above will be truncated. The products is set directly on the image request, and the other variables are set as context data. ISBN-13: 978-0-321-85991-4. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. analytics. I got mixed responses from client care so not sure which is the best response or. Merchandising eVars (in context of events) NOTE. In addition, time-based expirations can expire an hour early or an hour late if the persistence spans a daylight savings time change. . Step 5. You do not need to map the products variable using processing rules since it is set directly on the image request by the SDK. Values can be concatenated for reports, and events can be set. Events. Great! I'm glad its working now - 608679NO, I have not enabled this optionMerchandising eVars: Full Support via binding dimensions and binding metrics: Metrics: Full Support; Customer Journey Analytics uses the Experience Data Model (XDM) and supports unlimited metrics and is not tied to the custom success events of Adobe Analytics. The real-time data reported is less than two minutes latent and auto-updates on a minute-by-minute basis. Processing rules help simplify interaction with IT groups and Web developers by providing an interface to: Set an event on the product overview page. 2. product name) and therefore has unspecified values, I can filter out the unspecified in the table format (and the grand total adjusts) BUT when I create a line chart the unspecified values ar. Product String Merchandising Evars. The correlation is right there. No products on the Internal Search page means Conversion-Syntax Merchandising eVars get no credit for the Search event. eVars give us the option to set an Allocation (as termed in the admin console) to either First Touch, Last Touch, or Linear. eVar is being set on the pageLoad. Choose the event or eVar you need to set from the dropdown. products=";sampleproduct"Merchandising eVars: Full Support via binding dimensions and binding metrics: Metrics: Full Support; Customer Journey Analytics uses the Experience Data Model (XDM) and supports unlimited metrics and is not tied to the custom success events of Adobe Analytics. No products on the Internal Search page means Conversion-Syntax Merchandising eVars get no credit for the Search event. Does not allow identification of an individual by itself, but can be combined with other information (that may or may not be in your possession) to. Map From Data Type Map To Example Input Value Sample Connector Output;Custom variables that tie to individual products. Adobe recommends using eVars in most cases. You are correct in all statements there.